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Advertising spending in Vietnam 2004-2018, by medium

Advertising spending in Vietnam from 2004 to 2018, by medium (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data describes the media split in Vietnam from 2004 to 2013 as well as estimates/forecasts until 2018. Across all presented years, TV is by far the biggest ad medium in Vietnam. In 2016, TV ad expenditure in Vietnam was estimated at 1.07 billion USD. Furthermore, the source predicts it would grow to approx. 1.3 billion USD by 2018. Vietnamese ad market as a total was values at 1.22 billion USD in 2016 whereas the ad market of Asia Pacific at 171.5 billion.

2004	166.4	51	18	0.3	26.5	1	0.6
2005	162.5	43.3	20.2	0.4	20.9	0.2	0.6
2006	239.6	54	23.3	0.5	24.3	0.2	0.7
2007	284.4	62.9	23.9	0.5	27.2	0.2	1.1
2008	331.1	66.7	25.4	0.6	36.3	0.2	1.4
2009	398.2	62.1	20.3	0.8	37.9	0.3	1.6
2010	436	60.5	20	3	37	0.3	1.4
2011	469	60.1	23	6	41.7	0.6	1.4
2012	573	54	24.5	9	40	0.9	1.2
2013	762	55	26	12	38	1.2	1.7
2014	870	52	28.5	15	32	1.5	1.8
2015	969	52	31	20	32	1.7	1.9
2016	1070	52	33.5	25	32	2	2
2017	1177	52	36	30	32	2.3	2.1
2018	1295	52	38.5	35	32	2.6	2.4

Advertising spending in Vietnam 2004-2018, by medium

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