Media & Entertainment » Advertising & Marketing » Advertising in Asia Pacific | Consumer trust in different types of advertising in Malaysia 2013

Consumer trust in different types of advertising in Malaysia in Q2 2013

To what extent do you trust the following forms of advertising/recommendation?

This chart shows how much Malaysian internet users trust different kinds of advertising. In the second quarter of 2013, 50% of respondents stated they trusted online video ads.

Newspapers 72
TV 70
Magazines 68
E-mails I signed up for 61
Social networks 53
Search engine results 52
Online video 50
Online banner 44

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