Advertising spending in Saudi Arabia 2010-2018, by medium

The data displays advertising spending in Saudi Arabia from 2010 to 2015 and a forecast until 2018, broken down by medium. In 2017. Saudi Arabian TV ad market is expected to generated 56 million USD. During a 2015 survey, 70% of internet users in Saudi Arabia trusted TV ads. This was the highest result among all traditional media. The most trusted for of advertising was a "recommendation from people I know." In 2015, internet penetration in Saudi Arabia amounted to 72.7%.