This chart shows how much consumers from Saudi Arabia trusted various kinds of advertising in the first quarter of 2015. According to the survey results, personal recommendations were the most trusted form of advertising with 85% of respondents stating that they somewhat or completely trusted recommendations they got from friends and acquaintances. TV was the most trusted among traditional media. TV ad spend is expected to amount to eight million USD in Saudi Arabia in 2017. The medium attracting highest ad investment in the country is out-of-home, trusted by 64% of the online population.
