Advertising spending growth in the UK 2017, by media

The data displays growth in UK ad spend in full year 2017 on 2016, broken down by media. Spending grew across all media by 4.6% in 2017 on 2016. The biggest percentage change was for the mobile internet subcategory of internet advertising spending, which was up 37.7% in 2017 compared to the previous year. Overall internet advertising spend also increased compared to 2016, with a growth of 14.3%.