Highest spending advertisers in the UK 2016

Advertisers ranked by advertising expenditure in the United Kingdom in 2016 (Figures are expressed in millions of British Pounds, except where otherwise indicated)

The data displays a ranking of the leading advertisers in the UK in 2016, ranked by expenditures in million Great GBP. In 2016, Procter & Gamble Ltd lead the list with ad spending reaching 218 million Great GBP.

Procter & Gamble Ltd 218
Sky UK Ltd 214
BT Ltd 165
Reckitt Benckiser (UK) Ltd 124
Virgin Media 115
Unilever UK Ltd 110
Amazon (UK) Ltd 103
Vodafone Ltd 92
Mcdonalds Restrs Ltd 86
Lidl UK Gmbh 80
Asda Stores Ltd 75
DFS Furniture Co Ltd 75
Nestle 72
Aldi Stores Ltd 71
Sainsburys Supermarkets Ltd 71
Shop Direct Home Shopping Ltd 70
Wm Morrison Supermarkets plc 68
DSG Intl Holdings plc 67
Boots The Chemists Ltd 61
Microsoft Ltd 60