The data displays direct mail advertising revenue in the UK from 2013 to 2017, and a forecast to 2019. In 2017, direct mail advertising accounted for 1.75 billion GBP of revenue.
Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include, plastic mailers, coupons envelopes, catalogs, normal commercial advertising and pre-approved credit card applications.
