The data shows the content and native advertising spend share of digital display ad spending in the UK from 2014 to 2017. In 2016, content and native advertising accounted for 31% of digital display ad spend in the United Kingdom. The share fell slightly in the following year to 25%.
2014 | 22 |
2015 | 25.6 |
2016 | 31 |
2017 | 25 |