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Content and native ad share of digital display advertising spend in the United Kingdom 2014-2017

Share of digital display spending going on content and native advertising in the United Kingdom from 2014 to 2017

The data shows the content and native advertising spend share of digital display ad spending in the UK from 2014 to 2017. In 2016, content and native advertising accounted for 31% of digital display ad spend in the United Kingdom. The share fell slightly in the following year to 25%.

2014 22
2015 25.6
2016 31
2017 25