Media & Entertainment » Advertising & Marketing » Advertising in the United Kingdom | Programmatic ad buying by channel UK 2017

Programmatic advertising buying in the UK 2017, by channel

Share of marketers buying programmatic advertising in the United Kingdom in 2017, by channel

The data depicts the most popular channels for buying programmatic advertising in the UK in 2017. 77% had adopted programmatic buying for social media.

Social media	77
Mobile	53
Search Engine Marketing	38
Video	37
Display	32

Programmatic advertising buying in the UK 2017, by channel

StatInvestor