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Ad block usage penetration in the UK 2015-2018

Proportion of UK adults using ad blocking technology from March 2015 to February 2018

The data shows the usage penetration of ad blocking software among adults in the UK in selected months from March 2015 to February 2018. Penetration rose during this time and reached almost 25% in February 2018.

March 2015	15.1
June 2015	15.1
October 2015	17.8
February 2016	21.7
July 2016	21.2
February 2017	22.1
February 2018	25

Ad block usage penetration in the UK 2015-2018

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