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Advertising spending in Brazil 2017, by medium

Distribution of advertising spending in Brazil in 2017, by medium

The data describes the distribution of advertising spending in Brazil in 2017, broken down by medium. According to the source, newspaper advertising made up 11.6% of Brazilian total media ad spend in the measured period.

Free TV 53.6
Pay TV 13.2
Newspapers 11.6
TV merchandising 5.6
Radio 4.5
Magazines 3.5
Online display 3
Out-of-home 3
Search 1.7
Cinema 0.4

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