Leading advertising agencies in Brazil 2017

The data describes the leading Brazilian advertising agencies in 2017, based on their investment in advertising. Ranked third is Publicis PBC Comunicação, with an investment of 3.5 billion Brazilian reals. The ad market in Brazil generated nearly 130 billion reals in revenues in 2016. TV was by far the biggest ad medium in 2016, generating close to 70% of the total ad revenues.