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Leading advertising categories in Brazil 2017

Leading advertising categories in Brazil in 2017, by advertising spending (in billion Brazilian reals)

The data displays the biggest advertising categories in Brazil in 2017. The retail sector ranked first, spending almost 23.5 billion Brazilian reals on advertising in Brazil in the presented year (approx. 4.85 billion USD at December 31, 2017 exchange rates).

Retail	23.47
Consumer services	16.08
Personal hygiene & beauty	12.88
Finance & insurance	10.94
Pharmaceuticals	10.3
Public administration & social services	9.07
Culture, leisure, sports & tourism	8.34
Media	6.46
Automotive market	6.14
Beverages	5.53

Leading advertising categories in Brazil 2017

StatInvestor