The data describes the advertising spending of the Brazilian federal government from in 2017, sorted by medium. Governmental TV ad spending amounted to 99.3 million Brazilian reals (almost 30 million USD at December 31, 2017 exchange rates), while cinema ad spend only reached 100 thousand reals (around 30 thousand USD).
TV | 99.29 |
Radio | 17.56 |
Internet | 15.12 |
Outdoor | 14.96 |
Newspaper | 9.9 |
Magazine | 5.22 |
Alternative media | 0.83 |
Cinema | 0.1 |