Media & Entertainment » Advertising & Marketing » Advertising industry in Brazil | Brazil: TV ad spend share by medium 2017

Brazil: TV ad spend share 2015-2017, by medium

TV advertising spending as percentage of total advertising expenditure in Brazil from 2015 to 2017, by medium

The data shows data on TV advertising spending as share of the annual advertising expenditure in Brazil from 2015 to 2017, broken down by medium. Free TV advertising made up the biggest share, with 53.6% of total ad spending in 2017. That same year, Pay TV represented 13.2% of total ad spend in Brazil.

2015	53	11	5
2016	55.1	12.6	6.1
2017	53.6	13.2	5.6

Brazil: TV ad spend share 2015-2017, by medium

StatInvestor