The data displays a forecast of ad spend growth in selected countries from 2016 to 2018. The source projected that Italian ad spend would increase by 3.4% in 2018.
Change in advertising expenditure in selected countriesThe source of this forecast is WARC (formerly known as World Advertising Research Center) – a privately held company headquartered in London, England. In November 2016, WARC projected that worldwide advertising spending would decrease by 0.3% in 2017. ZenithOptimedia – a media agency which also regularly provides ad spending information – offered a similar projection of ad spend growth.
