Decreased marketing spending on selected according to marketers in Canada 2016-2018

The data shows the decrease in marketing spending on selected media according to marketing professionals in Canada in 2016 and 2017, with a forecast for 2018. When asked which media saw a decrease in marketing spending in 2017, 41% of responding marketers said they spent less on television advertising. In the same year, just 6% of marketers reported a decrease in print advertising spending, compared to 25% planning to decrease their spend in this area in 2018.