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Share of digital in ad spend in Canada 2012-2020

Share of digital in total media advertising spending in Canada from 2012 to 2020

The data shows the share of digital advertising expenditure in total advertising expenditure in Canada from 2012 to 2016, as well as a forecast until 2020. The source projected the share would grow from 23.3% in 2012 to 43.6% in 2020.

2012	23.3
2013	24.6
2014	30.8
2015	34.5
2016	36.8
2017	38.9
2018	40.8
2019	42.2
2020	43.6

Share of digital in ad spend in Canada 2012-2020

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