Share of digital in ad spend in Canada 2012-2020

Share of digital in total media advertising spending in Canada from 2012 to 2020

The data shows the share of digital advertising expenditure in total advertising expenditure in Canada from 2012 to 2016, as well as a forecast until 2020. The source projected the share would grow from 23.3% in 2012 to 43.6% in 2020.

2012 23.3
2013 24.6
2014 30.8
2015 34.5
2016 36.8
2017 38.9
2018 40.8
2019 42.2
2020 43.6