Media & Entertainment » Advertising & Marketing » Advertising industry in Canada | Canadians reading direct mail by format 2016

Share of Canadians reading direct mail formats Q1 2016

Percentage of consumers reading selected direct mail formats in Canada as of 1st quarter 2016

The data describes the percentage of consumers in Canada reading selected direct mail formats as of the first quarter of 2016. According to the source, 77% of responding Canadians were reading advertising catalogs, while 15% said they read online flyers.

Catalogs 77
Coupon booklets 77
Brochures 75
Envelopes 69
Flyers - newspapers/magazines 42
At your door 41
Adressed mail 28
Flyers - Polbybag/Polysac 25
Online 15
At your retail store 9

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