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Canada frequency of reading flyers 2016, by retailer type

Frequency of reading promotional flyers according to consumers in Canada as of January 2016, by retailer type

The data describes the frequency of reading promotional flyers according to consumers in Canada as of January 2016, broken down by retailer type. During the survey, 38% of responding Canadian consumers stated they read flyers from department stores every week, while 14% said they never read such flyers.

Toy Retailers	12	11	32	45
Music/Book Stores	14	17	35	35
Sporting Goods	14	15	37	34
Office/Business Supplies	16	15	39	29
Home Furnishing & Décor	18	19	41	22
Fashion Retailers	19	19	36	26
Electronics	22	20	40	18
Home Improvement Stores	33	20	30	17
Department Stores	38	22	27	14
Drug Stores	59	18	15	9
Mass Merchants (e.g. Walmart, Target, Costco)	62	16	14	9
Supermarkets/Grocery Stores	80	9	6	4

Canada frequency of reading flyers 2016, by retailer type

StatInvestor