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Canada frequency of reading flyers 2016, by retailer type

Frequency of reading promotional flyers according to consumers in Canada as of January 2016, by retailer type

The data describes the frequency of reading promotional flyers according to consumers in Canada as of January 2016, broken down by retailer type. During the survey, 38% of responding Canadian consumers stated they read flyers from department stores every week, while 14% said they never read such flyers.

Toy Retailers 12 11 32 45
Music/Book Stores 14 17 35 35
Sporting Goods 14 15 37 34
Office/Business Supplies 16 15 39 29
Home Furnishing & Décor 18 19 41 22
Fashion Retailers 19 19 36 26
Electronics 22 20 40 18
Home Improvement Stores 33 20 30 17
Department Stores 38 22 27 14
Drug Stores 59 18 15 9
Mass Merchants (e.g. Walmart, Target, Costco) 62 16 14 9
Supermarkets/Grocery Stores 80 9 6 4