Media & Entertainment » Advertising & Marketing » Advertising industry in Canada | Canada OOH ads consumption by format and gender 2016

Share of Canadian internet users who viewed OOH ads 2016, by format and gender

Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and gender

The data displays the percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and gender. It was found that 57% of responding women had seen static OOH ads in the week prior to the survey, and 343% saw digital outdoor ads in the same period.

Male	61	50
Female	57	43

Share of Canadian internet users who viewed OOH ads 2016, by format and gender

StatInvestor