Media & Entertainment » Advertising & Marketing » Advertising industry in Canada | Canada OOH ads consumption by format and age 2016

Share of Canadian internet users who viewed OOH ads 2016, by format and age

Percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group

The data displays the percentage of internet users who viewed out-of-home (OOH) advertising in Canada as of January 2016, by format and age group. It was found that 62% of respondents between the ages of 18 and 34 had seen static OOH ads in the week prior to the survey.

18-34 years 62 48
35-49 years 59 44
50-64 years 56 45

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