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Largest advertising markets in Western Europe 2016

Western European countries ranked by advertising spending in 2016 (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The data shows advertising spending in Western Europe, by country in 2016. The UK was the biggest ad market in Western Europe, with advertising spending of 23.7 billion USD in 2016.

United Kingdom 23696
Germany 19896
France 12757
Italy 8883
Spain 6071
Austria 4613
Netherlands 4465
Switzerland 3716
Sweden 3328
Belgium 2486
Denmark 2112
Norway 2071
Finland 1355
Greece 987
Ireland 880
Portugal 700