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Europe: media advertising split 2013-2016

Advertising spending in Europe between 2013 and 2016, by medium (Figures expressed in billions of euros)

The data displays advertising spending in Europe between 2013 and 2016, broken down by medium. In 2016, 41.8 billion euro were spent on online advertising up from 36.2 billion in 2015.

Online	27.3	30.7	36.2	41.9
TV	32.3	33.5	33.3	34
Print	29.1	26.8	25.5	23.3
Out-of-home	7.6	7.8	7.5	7.4
Radio	5.2	5.2	5.2	5.2
Cinema	0.7	0.7	0.7	0.7

Europe: media advertising split 2013-2016

StatInvestor