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Highest spending advertisers in Italy 2016

Advertisers ranked by advertising expenditure in Italy in 2016 (Figures expressed in millions of euros)

The data displays a ranking of the leading advertisers in Italy in 2016, ranked by expenditures in million euro. In 2016, Volkswagen lead the list with ad spendings of approx. 122 million euro.

Volkswagen	122
Procter & Gamble	107
Fiat	104
Vodafone	98
Ferrero	95
Barilla	92
L'Oreal	70
Wind	69
Nestle	64
Unilever Italia	62

Highest spending advertisers in Italy 2016

StatInvestor