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Online advertising spending in Europe 2013-2017, by format

Online advertising spending in Europe between 2013 and 2017, by format (Figures expressed in billions of euros)

The data shows online advertising spending in Europe between 2013 and 2017, by format. In 2017, the paid search market in Europe was the biggest category of online ad spending, at 21.9 billion euro.

2013 13.3 9.5 4.6
2014 14.7 10.9 4.9
2015 14.9 12.3 5.1
2016 19.1 16.8 6.4
2017 21.9 19.3 6.7

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