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Fastest growing online advertising markets in Europe 2016-2017

Change in online advertising spending in select European countries in 2016 and 2017

The data describes change in advertising spending in select European countries in 2016 and 2017. The Serbian online ad market grew by 23.7% in 2017, the second most of any of the selected countries behind Belarus at 33.9%. The European online ad market as a whole grew by 13.2% in 2016.

Belarus 15.5 33.9
Serbia 17.5 23.7
Russia 19.3 21.9
Czechia 25.3 18.7
Slovenia 33.2 18.4
Sweden 21.8 18.4
Hungary 22.5 16.7
Norway 5.3 16.6
Romania 16.1
Turkey 13.5 15.6
United Kingdom 13.4 14.3
Europe 12.3 13.2
Switzerland 13.4 12.5
Italy 10.1 12.3
Poland 14.6 11.7
Germany 6.4 11.2
France 7 10.8
Croatia 17.7 10.7
Finland 5.8 10.6
Bulgaria 22.9 10.4
Ireland 31.4 10.3
Spain 9.9
Denmark 9.6 9.7
Austria 11.5 9.6
Netherlands 11.3 8.8
Belgium 6.2 6.5
Slovakia 23.6 4.4
Greece 0.5

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