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Advertising expenditure in Italy 2008-2018, by medium

Advertising expenditure in Italy from 2008 to 2018, by medium (in million euro)

The data shows advertising spending in Italy, by medium, from 2008 to 2016, with forecast to 2018. It was forecast that television advertising spending would reach 3.9 billion euro in 2018, down from 4.8 billion euro in 2011.

2008	5090	631	1488	1230	58	762	613
2009	4595	577	1239	876	56	617	762
2010	4971	617	1200	829	63	621	912
2011	4822	556	1103	798	47	552	1025
2012	4076	519	893	694	39	463	1432
2013	3699	450	696	528	29	407	1469
2014	3692	438	623	495	20	378	1581
2015	3700	476	573	475	19	405	1740
2016	3888	487	538	456	20	393	1878
2017	3861	504	487	429	18	372	2020
2018	3938	504	472	421	18	367	2178

Advertising expenditure in Italy 2008-2018, by medium

StatInvestor