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Distribution of ad spend in India 2016-2017, by medium

Distribution of advertising spending in India in 2016 and 2017, by medium

The data shows a forecast of a breakdown of advertising expenditure in India in 2016 and 2017, by medium. In 2017, television advertising was projected to account for 37.2% of India's total advertising expenditure.

Television	37.8	37.2
Newspapers	37.8	36.9
Internet	12.5	14.3
Outdoor	5.6	5.5
Radio		3.6
Magazines	1.9	1.7
Cinema		0.8

Distribution of ad spend in India 2016-2017, by medium

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