Digital ad spend in India 2016, by industry

The data displays a distribution of digital advertising spending in India in 2016, by industry. Automotive ads accounted for 8% of the Indian digital ad spend in 2016. E-commerce was the biggest digital ad category, whereas when the entire ad market is considered, FMCG takes the biggest share. In total, Indian ad market was estimated at 528.2 billion Indian rupees in 2016.