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Share of mobile in digital ad spend in India 2015-2021

Share of mobile in digital advertising spending in India from 2015 to 2021

The data describes the share of mobile as part of digital advertisement spending from 2015 to 2021. Mobile advertising accounted for roughly 27% of digital advertising spending in India in 2016 and was projected to reach close to 62% in 2021.

2015 16.6
2016 26.7
2017 37.9
2018 52.7
2019 57.6
2020 59.7
2021 61.7

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