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Mobile advertising revenue in Asia Pacific 2016, by format

Mobile advertising revenue in the Asia-Pacific region in 2016, by format (Figures expressed in millions of U.S. dollars, unless otherwise specified)

The graph above depicts mobile advertising revenue in the Asia-Pacific region in 2016, broken down by format. Display advertising was the biggest format in the region, with 17.45 billion USD revenue generated by mobile display ads that year.

Display 17445
Search 8587
Messaging 1460

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