The data describes the distribution of the global advertising spending in 2015, as well as a forecast until 2020, by region. In 2017, Latin America is expected to account for 6.3% of the global ad spending. North America is expected to stay the biggest regional market in 2017 and 2018. However, Asia Pacific is projected to take over in 2019. Ad spending in the Asia Pacific region is expected to reach over 255 billion USD in 2019, where the North American ad market is projected to generate 242.1 billion USD that year.
2015 | 30.9 | 37.6 | 18.8 | 5.8 | 4.3 | 2.7 |
2016 | 31.6 | 37.4 | 18 | 6.1 | 4.2 | 2.6 |
2017 | 33.1 | 36.9 | 17.2 | 6.3 | 4.1 | 2.5 |
2018 | 35.6 | 35.8 | 16.2 | 6.1 | 3.9 | 2.4 |
2019 | 37.2 | 35.2 | 15.5 | 6 | 3.8 | 2.3 |
2020 | 38 | 35.1 | 15 | 5.9 | 3.8 | 2.2 |