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Mexico: distribution of ad spend 2015-2018, by medium

Distribution of advertising spending in Mexico from 2015 to 2018, by medium

The data displays a distribution of advertising spending in Mexico in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, by medium. In 2016, TV accounted for 61.6% of the total ad spend in Mexico. The source projected that the value would drop to 55.8% in 2018.

2015	62.9	12.6	8.4	8.5	2.8	2.8	1.9
2016	61.6	14.5	8.4	8.4	2.6	2.6	1.9
2017	58.8	16.6	8.8	8.6	2.7	2.5	2
2018	55.8	19.2	9	8.9	2.6	2.4	2.1

Mexico: distribution of ad spend 2015-2018, by medium

StatInvestor