Mexico: distribution of ad spend 2015-2018, by medium

Distribution of advertising spending in Mexico from 2015 to 2018, by medium

The data displays a distribution of advertising spending in Mexico in 2015 and 2016, as well as a forecast thereof for 2017 and 2018, by medium. In 2016, TV accounted for 61.6% of the total ad spend in Mexico. The source projected that the value would drop to 55.8% in 2018.

2015 62.9 12.6 8.4 8.5 2.8 2.8 1.9
2016 61.6 14.5 8.4 8.4 2.6 2.6 1.9
2017 58.8 16.6 8.8 8.6 2.7 2.5 2
2018 55.8 19.2 9 8.9 2.6 2.4 2.1