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Mexico: mobile ad spend format market shares 2017

Share of selected formats in mobile internet advertising spending in Mexico in 2017

The data displays a distribution in selected formats of the mobile advertising spending in Mexico in 2017. That year, full screen advertisement format represented 24.2% of the mobile internet ad spending, followed by standard ads with 21.5% of the ad spend.

Full screen 24.2
Standard ads 21.5
Notification ads 18.4

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