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Growth of advertising spending in North America 2010-2020, by medium

Growth of advertising spending in North America from 2010 to 2020, by medium

The data displays the growth of advertising spending in North America from 2010 to 2017, with a forecast until 2020, broken down by medium. In 2017, newspaper advertising spending in the region decreased by 7.6% compared to 2016, while internet ad spend grew by 13.1% in the same period.

2010 -9.4 0.7 7.5 -2.2 5 3.6 14.1
2011 -8.4 -0.9 2.8 2.2 3 5.2 12.9
2012 -7.4 -3.3 7.3 2 5 4.1 17.8
2013 -8.5 -0.3 2.7 2 5 4.5 17.5
2014 -7.5 -1.1 3.9 1.8 5 4.1 17.7
2015 -7.4 -2 -0.7 0.9 5 4 18.4
2016 -8.2 -5 2.1 -0.2 5 4 17.1
2017 -7.6 -7.9 0.6 -3.3 5 5.2 13.1
2018 -8.7 -6.8 -0.4 -0.1 5 2.7 13
2019 -7.6 -8.1 -1.5 -0.1 5 2.4 11.3
2020 -6.7 -7.8 -1.3 -0.1 5 1.4 11.2

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