The data shows a forecast of advertising spending in the U.S. in 2018 and 2022, by medium. Newspaper ad spend is expected to decrease from 15.8 billion to 12.6 billion USD in the presented period.
Internet | 99.8 | 127.4 |
TV | 71 | 74.9 |
Radio | 17.7 | 18.4 |
Consumer magazine | 16.4 | 14.8 |
Newspaper | 15.8 | 12.6 |
Out-of home | 10 | 11.5 |
Trade magazine | 4.2 | 4.4 |
Video games | 1.5 | 1.8 |
Cinema | 0.9 | 1 |
Podcast | 0.4 | 0.7 |