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U.S. measured media ad spend 2014-2017, by category

Measured media advertising spending in the United States from 2014 to 2017, by category (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data describes information on the measured media advertising spending in the U.S. from 2014 to 2017, broken down by category. In 2017, the retail industry spent approx. 11.2 billion USD on measured media advertising in the U.S.

Automotive	14.31	13.83	15.2	12.6
Retail	14.09	12.97	13.3	11.2
Medicine and remedies	8.36	9.52	10	9.4
General services	8.27	8.46	9.9	8.6
Telecommunications, internet services and ISP	8.55	8.61	9.3	7.9

U.S. measured media ad spend 2014-2017, by category

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