Advertising spending in Sweden 2017, by media

Advertising spending in Sweden in 2017, by media (in million Swedish kronor)

The data shows the advertising spending in Sweden in 2017, by media. As of 2017, online advertising expenditure in Sweden amounted to approx. 19.2 billion Swedish kronor. TV advertising spend totaled 5.5 billion Swedish kronor.

Internet 19202
TV 5512
Printed news media 5388
Direct advertising 3258
Outdoor advertising and in-store media 1771
Printed magazines 1427
Radio 981
Cinema 176
Printed catalogues 36