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Digital share of advertising spending in Sweden 2008-2015

Digital advertising share of advertising spending in Sweden from 2008 to 2015

The data depicts the share of advertising spending in Sweden spent on digital or online advertising from 2008 to 2013, with a forecast to 2015. In 2010, digital ads accounted for 26.8% of advertising expenditure. As of 2015, digital will account for 46.7% of advertising spending in Sweden.

2008 22.4
2009 26.4
2010 26.8
2011 29.1
2012 33.1
2013 37.9
2014 42.5
2015 46.7

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