The data shows the digital advertising expenditures in Denmark from 2007 to 2016, with a forecast to 2018. Advertising expenditure - or spending - is defined as the sum spent by companies on advertising and can be broken down by different channels such as television, newspapers or digital and online media. During the period under consideration, the digital advertising expenditures increased heavily in Denmark. Particularly paid search ad spending grew rapidly from 549 million Danish kroner in 2007 to more than 2.9 billion Danish kroner in 2016.
