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Advertising spending in the United States from 2010-2020, by media

Distribution of advertising spending in the United States from 2010 to 2020, by media

The data describes the advertising spending share in the U.S. from 2010 to 2015 as well as a forecast until 2020, broken down by media. The source projected that out-of-home advertising would account for 3.8% of all advertising spending in the United States in 2017. The entire U.S. ad market is expected to generated over 207 billion USD in revenue. The U.S. are the world's biggest advertising market, followed by China and Japan.

2010	17.1	38.4	9.9	9.9	14.8	4	5.8
2011	20.2	38.3	9.6	9.6	13.1	4	5.2
2012	22.3	39.1	9.3	9.2	11.5	4	4.5
2013	25.2	38.8	8.9	8.8	10.2	4.1	4
2014	28.3	39.1	8.4	8.3	9.1	4	2.8
2015	32.6	37.7	7.8	7.4	8	4	2.5
2016	35.8	36.8	7.4	6.8	7.2	3.9	2.2
2017	37	35.8	7	6.4	6.6	3.8	2
2018	38.4	34.8	6.7	6.1	6.1	3.7	1.9
2019	43.1	33.7	6.4	5.8	5.7	3.5	1.7
2020	44.9	32.9	6.1	5.6	5.5	3.4	1.6

Advertising spending in the United States from 2010-2020, by media

StatInvestor