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Share of online TV in TV advertising revenue in the United States 2012-2018

Share of online TV in TV advertising revenue in the United States from 2012 to 2018

The data displays the share of broadcast and cable network TV advertising revenue attributed to online TV advertising in the U.S. from 2012 to 2017 as well as a forecast thereof for 2018. According to the source, online TV advertising represented 5.2% of total TV advertising revenue in 2017.

2012 3.1
2013 3.4
2014 3.8
2015 4.2
2016 4.6
2017 5.2
2018 5.6

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