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DVR user reaction to advertising in the United States 2016

Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016

The data displays the leading actions taken in relation to advertising when using a DVR in the U.S. as of August 2016. According to the findings, 26% of DVR users were in the habit of pausing live broadcasts in order to be bale to fast-forward through ads later.

Skip ads most of the time	83
Skip every ad	60
Sometimes pause live broadcast to later fast-forward through ads	68
Always pause live broadcast to later fast-forward through ads	26

DVR user reaction to advertising in the United States 2016

StatInvestor