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Scatter vs. upfront TV ad spend share in the United States 2016

Scatter vs. upfront TV advertising spending share in the United States in August 2016

The data displays the shares of scatter and upfront TV advertising spending in the U.S. in August 2016. Scatter ads accounted for 33% of the total TV ad spend in the presented period.

Scatter	33
Upfront	65

Scatter vs. upfront TV ad spend share in the United States 2016

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