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Magazine advertising effectiveness in the United States in 2016, by position

Magazine advertising effectiveness in the United States between July 2015 to June 2016, by position

The data illustrates data on the effectiveness of advertising in the U.S. based on the position of the advertisement in the magazine as of June 2016. In the presented period, 63% of magazine ads located in the first quarter of the book led people to take an action related to the advertisement.

First quarter of the book	55	63
Second quarter of the book	51	63
Third quarter of the book	50	64
Fourth quarter of the book	52	64

Magazine advertising effectiveness in the United States in 2016, by position

StatInvestor